In-film advertising also known as “Covert Advertising”, it is a medium through which branded products/brands and services are placed in movies. The product placement is creatively visible to consumers without any distraction. Optimum return on investments can be best achieved by leveraging on the entertainment value, keeping in tone with the emotional quotient of the film and its psychological impact on viewers.
In-film advertising also known as “Covert Advertising”, it is a medium through which branded products/brands and services are placed in movies. The product placement is creatively visible to consumers without any distraction. Optimum return on investments can be best achieved by leveraging on the entertainment value, keeping in tone with the emotional quotient of the film and its psychological impact on viewers.
This medium of Advertising is gaining momentum due to its clutter free feature and advantages of celebrity endorsement for the product or brand in a movie and more over the focus of the valued customer towards the film. Cross promotion is the extra icing on the cake.Lately, more and more companies are switching to this medium. So what are you waiting for?Are you too keen to know what is in store for your brand product or service?Do u too want to explore the possibilities in-film Advertising can offer?If Yes, to know more: Connect Now!
This medium of Advertising is gaining momentum due to its clutter free feature and advantages of celebrity endorsement for the product or brand in a movie and more over the focus of the valued customer towards the film. Cross promotion is the extra icing on the cake.Lately, more and more companies are switching to this medium. So what are you waiting for?Are you too keen to know what is in store for your brand product or service?Do u too want to explore the possibilities in-film Advertising can offer?If Yes, to know more: Connect Now!
Movies have been used as the most popular platform for product placement. The latest upcoming movie “GoodNewwz” shows the character Mr. Akshay Kumar in a showroom selling Volkswagen Car.
Mentioning of Nokia Phone and its feature in “Chennai Express” by Mr. Shahrukh Khan, Mr. Amitabh Bachaan working with ICICI Bank in “Bagbaan”, etc, the list is long enough.
In-film advertising is prevalent in Hollywood as well, in the movie “Minority Report”, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with bulgari logo.
Movies have been used as the most popular platform for product placement. The latest upcoming movie “GoodNewwz” shows the character Mr. Akshay Kumar in a showroom selling Volkswagen Car.
Mentioning of Nokia Phone and its feature in “Chennai Express” by Mr. Shahrukh Khan, Mr. Amitabh Bachaan working with ICICI Bank in “Bagbaan”, etc, the list is long enough.
In-film advertising is prevalent in Hollywood as well, in the movie “Minority Report”, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with bulgari logo.
The product or the brand get un-divided attention of the esteemed customer and hence, get the clutter free media. The product or the brand name included in a movie, increases memorability of the brand and instant recognition at the point of purchase.
Types
Corporate placement to Generic placement to Service placement to Idea placement to Innovation placement.
The product or the brand get un-divided attention of the esteemed customer and hence, get the clutter free media. The product or the brand name included in a movie, increases memorability of the brand and instant recognition at the point of purchase.
Types
Corporate placement to Generic placement to Service placement to Idea placement to Innovation placement.